At Paris fashion week, Momo, a famous Chinese fashion buyer, made her debut with her own brand "YOUWEI" and held a brand SHOW ROOM at Charles Floquet on 8th Avenue.MOMO has invited a large number of domestic and international media as well as the fashion industry, to set off an "interesting and rebellious" style of "YOUWEI" in the fashion industry."YOUWEI" 2017S/S was inspired by the portrait of the British queen in the pound sterling as the main creative element.Use a series of embroidery to add interesting clip, chromatic bead to act the role of detail, still have a lot of interesting printing inside, make whole series concise and not simple, rebel however interesting.Just like the personal proposition of MOMO, the founder of the brand, she wants women to be independent and interesting, to be loyal to their hearts, to keep their hearts interesting, and not to be exhausted by the outside world.This series does not blindly only show women's independence and self,Among them still joined gentle bud silk, sexy ribbon and mesh, still have the wrap buttock skirt of outstanding female line, the bell bottom trousers that has feminine flavour to wait a moment the temperament that lets a woman peculiar is fresh jump, very big woman.
This time, tencent fashion was also invited to participate in the SHOW ROOM. As the last interview guest of tencent fashion, MOMO and we had a "rebellious and interesting" fashion dialogue.
Tencent fashion: can you tell us more about the meaning of "YOUWEI"?
MOMO: YOUWEI means tail, which means something interesting. So for our brand, it is always rebellious and interesting.
Interview with fashion buyer MOMO: be loyal to your inner "YOUWEI" to be a big woman
Tencent fashion: what are the design features of the brand "YOUWEI"?
MOMO: the characteristics of our brand are just like a suit jacket with interesting printing inside with clip and chain decoration. It seems to be the same as other orthodox and decent suits, but there is a childlike element hidden inside.Always mysterious and rebellious, the feature is more hidden in it, rather than the first glance gives a very gorgeous and claw-toothed feeling.
